B2B & Industrial Strategies

How to Use Marketing for B2B Recruitment and Employee Retention  

Just like your products and services, you need to get the word out about your company to potential candidates. Recruitment marketing is key to creating a pipeline of qualified candidates and keeping current team members engaged and up to date on what your company can offer. In this blog, we'll look at the steps needed to create a marketing program that can boost your recruitment and retention efforts.

By Stefanie Thompson

May 11, 2023

Industrial Insights

A New Way of Approaching the Skilled Labor Shortage

In our first edition of Industrial Insights, we discuss how to address the skilled labor shortage by exploring an untapped talent pool and how businesses can benefit from disability inclusion.  We interviewed Ed Dernulc, Director of Nuts, Bolts & Thingamajigs (NBT), the charitable foundation of the Fabricators and Manufacturing Association (FMA)—his team is looking to solve this labor shortage by inspiring the next generation and promoting the hiring of professionals with disabilities. 

By Stefanie Thompson

Apr 20, 2023

Analytics

Five Important Changes and a Few Refreshers on GA4

For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business

By Stefanie Thompson

Apr 14, 2023

SEO

Bing’s AI-Chat Capabilities and Google’s Latest Core Updates: What You Need to Know About These Latest Changes

Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.

By Stefanie Thompson

Mar 21, 2023