Digital Marketing
How Your Data Supports an Integrated Digital Strategy
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
By understanding and connecting search behavior and user behavior data, you can take this collected information to put your business on the path of your targeted buyer’s journey.
Jul 25, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023
With Universal Analytics sunsetting, we cover how to export your business’s historical data housed there. This blog looks to answer your questions, plus provides a step-by-step guide.
Jun 21, 2023
This blog will explain how GA4 can deliver the metrics every business needs to support successful marketing strategies. We’ll break this down by looking at three key areas within the tool: landing page tracking, user engagement tracking, and lead tracking.
May 24, 2023
For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business
Apr 14, 2023