In this blog, learn how evaluating your phone call recordings provides valuable customer data that can link lead quality to your marketing programs, inform future marketing adjustments, improve close rates, and refine customer service.
Oct 26, 2023
In this blog, we look at the metrics that matter by simplifying the focus and the process for evaluating true success to help manage KPI expectations for digital marketing programs.
Oct 19, 2023
It's been over a month since we said goodbye to Universal Analytics and hello to Google Analytics 4. Now that the next generation of Google Analytics is the new norm, you may need a refresher on reports and functionality. This week's blog looks at frequently asked questions concerning GA4 to help you feel comfortable with the new tool.
Aug 24, 2023
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
By understanding and connecting search behavior and user behavior data, you can take this collected information to put your business on the path of your targeted buyer’s journey.
Jul 25, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023