December 09 2021
TopSpot Wins Three Awards at the 2021 ANA Lantern Awards
TopSpot is pleased to announce that we have been recognized at the 2021 ANA Lantern Awards for our B2B website design and development. The websites for Albany Doors, Dynaco Doors, and Kason Corp. each won the Award of Excellence. The Lantern Awards celebrate the best in B2B marketing.
Only one Lantern Award is presented per category and is given to the highest scoring entry. Awards of Excellence are given to the next highest-ranked piece(s) in recognition of marketing excellence within each category.
This is the 6th year in a row that our Team has been recognized at the Lantern Awards with a total of 16 awards won. You can view more of our award-winning website designs in our website portfolio.
Albany Doors offers custom high-powered entrance solutions for various industries. Acquired by a client of TopSpot’s, Dynaco Doors, it was good timing to revamp both websites to be more functional and increase leads.
Although Albany sells similar products to their sister site, Dynaco Doors, the design and approach taken are very different. Albany’s site is clean and simplified, allowing users to find the type of door they need by material and model number or industry needs. The forms were improved to allow for streamlined communication with the sales department, and other CTAs were strategically placed throughout both the mobile and desktop sites. The new internal site search allows Albany and the TopSpot Team to see what the customers are looking for and adjust content strategies accordingly. This site is incredibly user-friendly and clearly built with a data-driven approach.
Dynaco Doors manufacture and sell high-speed industrial doors. A long-time paid search client, it made sense to turn to TopSpot when they wanted a new, SEO-focused industrial website.
The original website was designed without SEO in mind. While the branding for Dynaco was clear, the site was not aimed at converting traffic. The new SEO program put user experience first, making it easier for visitors to go from considering Dynaco’s products and actually getting the information needed to make a purchase. Making the site more interactive, improving the written and photographic content, and streamlining the communications process all led to a higher number of leads for the company.
Kason Corp. Is a leading global manufacturer of screening, sifting, and processing equipment for a wide array of industries. They recognized that their website was not representing the company at their best, nor was it easy for customers to contact them for quotes or other information.
Kason’s original website was not in line with the offline branding that had been created for them. The new TopSpot-built website carried over the nondigital branding, helping to create a clean user experience across the board. In addition, contact forms specific to the needs of the customer were created, instead of merely directing them to a regional sales representative. It is now clear when looking at the website that Kason handled many different industries, which was made clear with a simplified site map and navigation that allows the user to find what they are looking for more easily and accurately.
Using data-driven strategies and an integrated approach, we develop and design great-looking websites that also provide awareness and leads for our Clients. By implementing SEO and paid search best practices into the foundation of the website, we provide highly functional and user-friendly options for establishing an online presence.
Want to learn more about TopSpot’s approach to website design and development as we head into a new year? Join us on December 16th, for our last webinar of 2021, Ask the Experts: 2022 Website Design & Usability Trends.
About ANA Houston – The ANA Houston Chapter is the only local thought-leading professional association dedicated to connecting B2B marketers with new ideas, knowledge, and people. We promote networking and professional development for B2B marketers in a local environment. At the Houston Chapter, we strive to host informative and memorable events, thought-provoking discussions and harness the power of social networking.