December 20 2021


TopSpot’s Best of 2021

Top 5 Blog Posts from 2021

TopSpot Named a 2021 Top Workplace by the Houston Chronicle – TopSpot is proud to have been named to the Houston Chronicle’s list of the Top Workplaces in Houston for 2021. This is the second year in a row we have been named on the list.

Google Analytics 4 and What It Means for You – Have questions about Google Analytics 4? We have answers!

Why We Love MODX – There are many reasons we love and appreciate the MODX CMS we use to build many of our client’s websites.

Structured Data 101 – Using the information in structured data, search engines are able to create informational, rich results in the search landscape.

Internal Site Search Best Practices – If you don’t have an internal site search box on your website, it might be time to consider adding one.

Top 5 Case Studies for 2021

Integrated Approach Success Story: Plastics Industry – 2020 was a record-breaking year for Regal Plastics thanks in part to the collaboration between the Regal & TopSpot Teams. Learn more about the strategies implemented that drove their success.

Integrated Approach Success Story: Transportation Industry – Great Western Leasing’s Customer Relationship Team (shown above with our Analytics Department) was recently awarded a Crystal Award from the Houston American Marketing Association in the Google Analytics Category. The award-winning data-driven strategies used to guide the website design, development, and ongoing marketing for Great Western Leasing are outlined in this post.

Integrated Approach Success Story: Wastewater Industry – With collaboration from ALAR Engineering Corp, the TopSpot team developed a strategy that focused on driving more leads through their wastewater equipment pages utilizing SEO, Pay-Per-Click and Conversion Improvement. As their main revenue generator, these landing pages were incredibly thorough with informative content and technical information, but needed work capturing more of a transactional approach to encourage quotes and new business.

Mitchell Crane – In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month. The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website’s traffic.

Steel Warehouse – Steel Warehouse is a family-owned supplier of premier steel coil with distribution, shipping, and processing capabilities. When they came to TopSpot, they were in need of a website that would drive online leads by providing an excellent user experience. See how TopSpot’s data-driven website development approach increased the industrial website’s online leads by 311.36% within the first 6 months of launching.

Did You Miss These?

How to Create a Content Strategy – A good mix of content can help reach potential customers at all stages of the buying process.

How Content Helps Your SEO Strategy – For your website to rank well in Google and other search engines, the key is to create a strong mix of relevant content.

How Much is Your Website Worth? – What elements make your website more or less valuable?

The Core Web Vitals series:

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